Two recent (and related) pieces caught my eye the other day. They both touch on the ability of firms to tap into customers' online and offline behavior, and turn that data into actionable intelligence about people's tastes, consumption patterns, future earning potential, and even -- in the Target example -- reproductive status.
A Guide to the Digital Advertising Industry That's Watching Your Every Click
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
A Guide to the Digital Advertising Industry That's Watching Your Every Click
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
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