The Implications Of Facebook's "Places"
- Everybody's been talking about Facebook's new Places feature, but this piece does a better job than most of actually interpreting what it means for Facebook, other location check-in services, and for local search players in general.
‘Eat, Play & Live’ at the Newish YP.com
- Greg Sterling takes a look at the revamped YellowPages.com site, which is attempting to help people "click less and live more". This seems like a noble gesture on the part of the US-based YP.com, but it strikes me as a bit disingenuous. What they've tried to do in fact is give their site a more editorial flavor, enticing users to return to the site again and again to discover places to go/eat/spend money in their local area. If they want people to keep coming back to the ever-changing site to find things to do in their neighborhoods, that sounds like clicking more if you ask me. Also, from my experience, the types of things people want to use Yellow Pages sites for are more about big life moments (e.g. renovating/buying a house, getting married, having a baby, etc.) than little daily affairs (e.g. ordering pizza). So either YP.com knows this and are actively trying to change users' behavior, or maybe they've just designed a site that YP.com employees would want to use but that doesn't necessarily reflect how normal people want to use it.
Two interesting pieces of research from two different sources, both about how, when, and by what medium people consume digital content:
- The UK's Ofcom report highlights 'multi-tasking media users'
- NPR's Hour-By-Hour Audience By Platform
No comments:
Post a Comment