Fewer Customers using Mobile Search than Expected
- Summary: A brief press release announcing the results of a study conducted by the Mobile Entertainment Forum and Ovum research. The study shows that only 20% of subscribers actually search for content on the mobile internet, despite an industry perception that 89% do. Other interesting stats include the fact that the most commonly searched for content is ringtones (54%), closely followed by full track music downloads (47%).
- Review: This research project was commissioned by our friends and FAST and MobilePeople, as well as content aggregator QPass. It does highlight some some interesting stats, some of which seem to go against our intuition about mobile searchers. Among these stats, the primary reasons cited for not using mobile search was 'not knowing how to use the search engine' (23%) and 'not thinking about using mobile search on their phone' (19%). Despite this, 98% of mobile subscribers claim to know how to find a search engine on their mobile phones. Also, only 17% of respondents claim to be put off searching by the cost of mobile data, which we have always seen as a major barrier.
Yahoo Launches Mobile Display Ads
- Summary: A short article announcing Yahooh4. 's intention of launching a display advertising platform to serve banner ads into its own mobile websites.
- Review: This isn't major news, but it does follow on from Yahooh4. 's mobile ad trials in the
3GSM: JumpTap puts its advertising foot forward
- Summary: Two announcements from JumpTap about recent alliances they have formed to take over the mobile search and advertising space. They have announced plans to work with mobile browser provider Openwave, as well as on-device portal manufacturer SurfKitchen, although details of the partnerships are thin.
- Review: It is interesting to watch the rise and rise of JumpTap, who are going out there and aggressively attacking the mobile search market. In many ways, they seem to be leading the charge against the branded portal search providers like Google and Yahooh4. .
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